Writing for the Human Body: Why Health Tech Needs More Writers

I’ve been asking ChatGPT a lot of questions recently as I try to figure out what I really want to do with my life. It’s actually started to annoy me. It doesn’t understand my current mood (or how hangry I get) and what I need at the time. But how could it? It’s just a machine. Our relationship is on the rocks.

Here is what it said about me recently: “You've got the soul of a kinetic storyteller—someone who processes life by doing, feeling, and creating in rhythm. You’re not meant to sit still and quietly bleed onto a page. You're meant to move, express, and externalize.”

Now, some people may love that kind of language, but it makes me want to vomit. Sure, I can ask it to change tone, but it still seems to produce this kind of nonsense that I hate.

And no shade, but I don't like the Headspace meditation app. I know it's been incredibly helpful for many, but I hate all the animations and robotics. I want a more human approach.

While health tech is full of intelligence, it’s just so impersonal. We’ve built incredible tools to monitor, measure, and map the human body, but it all seems so generic. AI is a great tool, but it doesn’t really understand us (yet).

When AI Gets it Wrong

Technology talks to the most vulnerable parts of us every day, but in a language not built for human nuance.

Here are some examples of tech failure in healthcare:

• A mental health app sends the same generic coping message to a grieving mother and a stressed-out intern.

• A symptom tracker treats depression like a battery percentage.

• A therapy chatbot says “I understand how you feel” with the nuance of a cardboard cut-out.

  
  

When Humans Get it Wrong

Even humans can get it wrong when it comes to healthcare communication. I have opted in to receive text messages from my GP, and they can be alarming at times.

“Phone us to make an appointment.”

“We have an important message for you. Get in contact as soon as you can.”

Neither of these situations turned out to be serious, but they panicked me. What exactly was going on? What did they mean? I couldn’t immediately know the purpose.

They were written by people, but they weren’t crafted by writers or those who understand the importance of each word. In an industry like healthcare, nobody wants generic or impersonal communication.

That’s why writers—and those with empathy and compassion—are more important than ever.

What Happens When Writers Join the Team?

A good writer knows how to communicate empathically. They understand that what works perfectly for one person may horrify another.

Here are some ways writers can improve health app communication:

1. Narrative Design as Treatment: Let people shape their own health story, not just input symptoms. Consider using more complex forms of communication, such as metaphors, taking a minute to respond, and silence.

2. Emotionally Intelligent Language: Adaptability is key. Respond to how users interact with you rather than taking the lead. Reflect back their tone and style.

3. Call Them “People” Rather Than “Users”: This simple change can help stop dehumanizing behavior.

   
   

We’ve invited data scientists, engineers, and clinicians into the health tech conversation. Now it's time to pull up a chair for the writers.

The Importance of Empathy in Health Tech

Empathy is crucial in healthcare. It allows for better understanding and connection between providers and patients. When technology lacks this human touch, it can lead to misunderstandings and frustration.

Imagine receiving a message from a health app that truly understands your situation. It could say, “I see you’re feeling overwhelmed. Let’s take a moment to breathe together.” This kind of communication fosters trust and support.

Bridging the Gap

To bridge the gap between technology and human emotion, we must prioritize empathetic communication. This means involving writers who can craft messages that resonate with users on a personal level.

The Future of Health Communication

As we move forward, the future of health communication should focus on blending technology with human understanding. This can lead to more effective and compassionate care.

Conclusion

In conclusion, the integration of writers into health tech is essential. They bring a unique perspective that can enhance communication and foster deeper connections. As we navigate the complexities of healthcare, let’s not forget the importance of empathy and understanding.