Investors sort decks into two piles (no and maybe), and something like 90% go straight to no. The average screener deck gets 30 seconds on the cover slide, another 30 seconds on the rest of the slide, and a final 30 seconds is for the investor to decide whether you've told them something they didn't already know. They are often scanning decks for a reason to stop, and they are also thinking, well, if this founder can't communicate their business simply on a slide, they can't communicate it...

Picture the scene: a room full of investors, predominantly men, who have enthusiastically funded 17 enterprise SaaS tools for optimizing office snack procurement, but who furrow their brows with great concern when a women's health founder walks in. "Is this really a big enough market?" they ask, about conditions affecting half the global population. Great stuff. The femtech and women's health sector is one of the fastest-growing in global healthcare, and yet it remains catastrophically...

Regulatory requirements and brand voice aren't actually enemies. They just haven't been properly introduced. Here's how you can be both compliant and maintain your carefully crafted brand voice.