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Join date: Nov 16, 2019
Posts (12)
Oct 20, 2025 ∙ 4 min
What Does Empower Even Mean in FemTech? Why Vague Words Create Real Risks
My LinkedIn feed is filled with femtech innovation, and I love it. But there is a bit of a problem with the messaging, aside from the AI generated posts from people who could actually offer some interesting insight. No, the problem is that words that once meant something useful and specific have slowly hollowed out into pleasant-sounding placeholders. Words like “empower”, “support”, “balance”, and “personalized” are being over used to the point where they have lost their meaning and sound...
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Sep 24, 2025 ∙ 4 min
The Psychology Behind Copy That Builds Trust in Regulated Markets
So, MI6 (the British equivalent of the CIA) recently joined Instagram. Fun fact: MI5 (sort of the FBI) was their first follower. Their main purpose for setting up this account is likely to widen their recruitment pool and find people from non-traditional backgrounds, rather than to build a brand or get people to visit their website and buy something. But they aren’t going to be going on their socials every morning to share a meme of Taylor Swift’s engagement or to post a video of them dancing...
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Sep 3, 2025 ∙ 5 min
10 Messaging Pitfalls That Chase Away Climate-Tech Investors
The climate crisis isn't a problem to be solved with good intentions; it's a market to be won. The stakes are higher (or...
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