ABOUT ME

I'm a freelance copywriter, content strategist, and journalist based in London but working with clients across the globe.

I have more than 15 years of experience in the industry, but I've been writing creatively since I was a child (I can write you a limerick in 5 minutes).

I've worked with household names, such as McDonald's, Spotify, and HubSpot, but I've also worked with solopreneurs, early-stage startups, and growing businesses.

My USP

I help mission-driven companies tell stories that matter AND convert. My approach is creative, fuelled by nature and kindness, and includes a lot of humour (or humor).

I already know I care about your business. Probably too much. And always go the extra mile because businesses with a purpose need it.

Whether you're launching a new product, clarifying your voice, or scaling your presence, I bring both strategy and soul to the page.

My services include:

High-converting copywriting for web, email, product, and campaigns
AI powered content for businesses on a budget
Content strategy and messaging frameworks that align with your business goals
Brand storytelling that builds emotional connection and drives engagement
Pitch deck creation and go-to-market (GTM) strategy for investor or customer buy-in
Sharp, publication-ready editing to elevate your voice
Comprehensive content audits to uncover gaps and opportunities

Why work with me?

Rapid ramp-up: I quickly grasp your industry, brand, and audience
Hands-on leadership: I manage projects and lead teams seamlessly, even as a consultant
Plug-and-play: I adapt to your tools, workflows, and communication style
Results with purpose: I align content outcomes with your broader mission

Get in touch at kjmccandless1@gmail.com to discuss your copywriting, content strategy, and pitch deck needs.

Get in Touch