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My LinkedIn feed is filled with femtech innovation, and I love it. But there is a bit of a problem with the messaging, aside from the AI generated posts from people who could actually offer some interesting insight. No, the problem is that words that once meant something useful and specific have slowly hollowed out into pleasant-sounding placeholders. Words like “empower”, “support”, “balance”, and “personalized” are being over used to the point where they have lost their mea

So, MI6 (the British equivalent of the CIA) recently joined Instagram. Fun fact: MI5 (sort of the FBI) was their first follower. Their main purpose for setting up this account is likely to widen their recruitment pool and find people from non-traditional backgrounds, rather than to build a brand or get people to visit their website and buy something. But they aren’t going to be going on their socials every morning to share a meme of Taylor Swift’s engagement or to post a vide

The climate crisis isn't a problem to be solved with good intentions; it's a market to be won. The stakes are higher (or...

Creating content for highly regulated industries such as manufacturing, finance, healthcare, can feel a bit like walking a tightrope. On...

There's too much content out there. And most of it is rubbish (garbage). I may even have written some of it... I'm not proud to admit...

Discover how linguistic framing, metaphors, and word choice shape climate change communication and why the right language can drive real environmental action.

Are coworking spaces the offices of the future? My view has changed since I first starting using one regularly in 2021.

Do you track what you're spending your time on? Try it for a while to identify lots of unnecessary tasks that are filling up your day.