All Posts

Picture the scene: a room full of investors, predominantly men, who have enthusiastically funded 17 enterprise SaaS tools for optimizing office snack procurement, but who furrow their brows with great concern when a women's health founder walks in. "Is this really a big enough market?" they ask, about conditions affecting half the global population. Great stuff. The femtech and women's health sector is one of the fastest-growing in global healthcare, and yet it remains catast

Regulatory requirements and brand voice aren't actually enemies. They just haven't been properly introduced. Here's how you can be both compliant and maintain your carefully crafted brand voice.

Everyone thinks they are a writer these days (and yes, it does annoy me), but content is actually more than just words on a page. It is a powerful tool that can influence decision-makers, build trust, and drive sales. For companies operating in the B2B sector, the stakes are even higher. The content must be precise, informative, compliant, and tailored to a super-savvy and knowledgeable audience. This is why hiring a skilled B2B content writer is essential for any business lo

Crafting a pitch deck that truly resonates with your audience is essential for securing investment, partnerships, or support. The content you include must be clear, compelling, and structured to tell a persuasive story. This guide will walk you through the key elements of creating effective pitch deck content that captures attention and drives action. Understanding the Importance of Effective Pitch Deck Content Your pitch deck is more than just a collection of slides - it is

In highly regulated industries, product launches live or die by language. Every claim must be defensible, every word aligned, and every asset able to withstand regulatory scrutiny, and all without undermining commercial impact. This case study outlines how I led content strategy for the launch of a new industrial materials product in a tightly regulated sector, translating complex technical and regulatory requirements into a clear, coherent launch narrative that sales teams c

My LinkedIn feed is filled with femtech innovation, and I love it. But there is a bit of a problem with the messaging, aside from the AI generated posts from people who could actually offer some interesting insight. No, the problem is that words that once meant something useful and specific have slowly hollowed out into pleasant-sounding placeholders. Words like “empower”, “support”, “balance”, and “personalized” are being over used to the point where they have lost their mea

So, MI6 (the British equivalent of the CIA) recently joined Instagram. Fun fact: MI5 (sort of the FBI) was their first follower. Their main purpose for setting up this account is likely to widen their recruitment pool and find people from non-traditional backgrounds, rather than to build a brand or get people to visit their website and buy something. But they aren’t going to be going on their socials every morning to share a meme of Taylor Swift’s engagement or to post a vide

The climate crisis isn't just a problem to be solved with good intentions; it's a market to be won. The stakes are higher than ever, and so is the competition for capital. Investors are not passive philanthropists waiting to fund your passion project. They are hardened professionals looking for sound investments. If your pitch relies on emotional appeals and vague aspirations, you've already lost. It's time to stop pitching like you're asking for a donation and start presenti

There's too much content out there. And most of it is rubbish (garbage). I may even have written some of it... I'm not proud to admit that, but it paid the bills when I first started out. For quite a while, most content was just an amalgamation of other blog posts out there. You'd do a few Google searches and then write a blog post of about 1,000 words based on what you found out. Or, you'd write something just to target keywords. There was no joy in it. But the slop years (a