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Finding the perfect B2B copywriter in the UK is a bit like dating (and not in a good/fun way). You want someone who understands your quirks, speaks your language, deeply understands what you'rea bout, and won’t ghost you halfway through the project. But instead of awkward coffee dates, you’re sifting through portfolios, rates, CVs, websites, and testimonials. And if you’re in a complex, regulated industry like women’s health, sustainability, manufacturing, chemicals, or healt

Investors sort decks into two piles (no and maybe), and something like 90% go straight to no. The average screener deck gets 30 seconds on the cover slide, another 30 seconds on the rest of the slide, and a final 30 seconds is for the investor to decide whether you've told them something they didn't already know. They are often scanning decks for a reason to stop, and they are also thinking, well, if this founder can't communicate their business simply on a slide, they can't

Picture the scene: a room full of investors, predominantly men, who have enthusiastically funded 17 enterprise SaaS tools for optimizing office snack procurement, but who furrow their brows with great concern when a women's health founder walks in. "Is this really a big enough market?" they ask, about conditions affecting half the global population. Great stuff. The femtech and women's health sector is one of the fastest-growing in global healthcare, and yet it remains catast

Regulatory requirements and brand voice aren't actually enemies. They just haven't been properly introduced. Here's how you can be both compliant and maintain your carefully crafted brand voice.

Everyone thinks they are a writer these days (and yes, it does annoy me), but content is actually more than just words on a page. It is a powerful tool that can influence decision-makers, build trust, and drive sales. For companies operating in the B2B sector, the stakes are even higher. The content must be precise, informative, compliant, and tailored to a super-savvy and knowledgeable audience. This is why hiring a skilled B2B content writer is essential for any business lo

Crafting a pitch deck that truly resonates with your audience is essential for securing investment, partnerships, or support. The content you include must be clear, compelling, and structured to tell a persuasive story. This guide will walk you through the key elements of creating effective pitch deck content that captures attention and drives action. Understanding the Importance of Effective Pitch Deck Content Your pitch deck is more than just a collection of slides - it is

In highly regulated industries, product launches live or die by language. Every claim must be defensible, every word aligned, and every asset able to withstand regulatory scrutiny, and all without undermining commercial impact. This case study outlines how I led content strategy for the launch of a new industrial materials product in a tightly regulated sector, translating complex technical and regulatory requirements into a clear, coherent launch narrative that sales teams c

My LinkedIn feed is filled with femtech innovation, and I love it. But there is a bit of a problem with the messaging, aside from the AI generated posts from people who could actually offer some interesting insight. No, the problem is that words that once meant something useful and specific have slowly hollowed out into pleasant-sounding placeholders. Words like “empower”, “support”, “balance”, and “personalized” are being over used to the point where they have lost their mea

So, MI6 (the British equivalent of the CIA) recently joined Instagram. Fun fact: MI5 (sort of the FBI) was their first follower. Their main purpose for setting up this account is likely to widen their recruitment pool and find people from non-traditional backgrounds, rather than to build a brand or get people to visit their website and buy something. But they aren’t going to be going on their socials every morning to share a meme of Taylor Swift’s engagement or to post a vide