Copywriting, Content Strategy

Discover expert tips on copywriting, content strategy, and brand storytelling. Learn how to craft compelling content that drives traffic, boosts engagement, and converts.

Why Emotionally Intelligent Copy Drives Health and Climate Action

I’ve been thinking recently about the changes I made in terms of prioritising my health and being more eco conscious. Where did it all...

Nature and Writing

Karen McCandless

May 14, 20255 min read

Investment spelled out in scrabble letters

How to Write an Investor Pitch Deck

In my time working with early-stage startups and growing companies, I've received some specific advice from investors that has added so much value to the decks I've been working on. Here are my top tips.

Copywriting, Content Strategy

Karen McCandless

May 7, 20253 min read