Content marketing and copywriting for ethical and sustainable businesses

Karen McCandless: Content Marketer and Strategist

If you're a business that prioritizes sustainability in your workplace , you've come to the right (write) place. Sustainability is not just about climate change, it includes:

Cultivating a sustainable workplace, where success is intertwined with employee well-being
Behavioral science and enabling you to better understand human decision-making and increase productivity
Protecting nature and improving biodiversity
Ethical and sustainable science
Climate tech solutions
Social responsibility

I craft successful content strategies that enable you to meet your goals while fostering a positive relationship within your workplace and with your customers.

My services include:

Content strategy, including a content audit, content pillars, an editorial calendar, and a measurement rubric
Audience development, including brand guidelines and tone of voice
Creating and optimizing your content processes and workflows
Copywriting and content creation (including blog posts, long-form content, and webinars) to position your business as an expert in its field