Why Coworking Spaces Are the Offices of the Future
Content marketing and copywriting for ethical and sustainable businesses
Karen McCandless: Content Marketer and Strategist
If you're a business that prioritizes sustainability in your workplace , you've come to the right (write) place. Sustainability is not just about climate change, it includes:
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Cultivating a sustainable workplace, where success is intertwined with employee well-being
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Behavioral science and enabling you to better understand human decision-making and increase productivity
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Protecting nature and improving biodiversity
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Ethical and sustainable science
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Climate tech solutions
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Social responsibility
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I craft successful content strategies that enable you to meet your goals while fostering a positive relationship within your workplace and with your customers.
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My services include:
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Content strategy, including a content audit, content pillars, an editorial calendar, and a measurement rubric
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Audience development, including brand guidelines and tone of voice
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Creating and optimizing your content processes and workflows
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Copywriting and content creation (including blog posts, long-form content, and webinars) to position your business as an expert in its field
Horizontal rows of content-related words, such as media and Flickr.
Horizontal rows of content-related words, such as media and Flickr.