About
My name is Karen McCandless
I'm a B2B content and communications strategist and copywriter based in London. I specialise in crafting content and messaging strategies for businesses in highly regulated industries, such as:
I've worked with companies such as Microsoft, Cargill, Pfizer, McDonald's, Regeneron, Gartner, and Spotify.
My experience includes:
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8 years building and scaling editorial operations for highly regulated companies, including content strategy, workflows, tone of voice, editorial guidelines, recruiting and mentoring writers, and process/template creation
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10+ years initiating and managing cross-departmental content projects, including boosting customer satisfaction by ~33% (measured through HotJar and Crazy Egg) by implementing a new blog layout with increased functionality
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7 years working in highly regulated industries, such as pharma and energy
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10 years shaping cross-channel content strategies and editorial direction to increase audience engagement and support lead generation
Results
Why you should work with me:
Blog Traffic
Increased blog traffic by 500% by auditing the blog and rewriting existing content, which boosted PPC revenue by 200%
Revenue Generation
Collaborated on investor pitch decks that supported over $1B+ in successful fundraising for early-stage startups and growth-stage companies
Process Improvement
Improved editorial workflow efficiency by 25% through the introduction of agile planning and capacity management systems using JIRA
Innovation
Created profitable new business lines at a tech start-up through the implementation of sponsored research surveys.
Content Marketing and Strategy
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Messaging and
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Product launch and positioning strategy
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Customer interviews and ersona development
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Editorial calendars
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Investor communications
Copywriting and Journalism
Development of lead generation and thought leadership materials including brochures, sell sheets, e-Books, case studies, webinars, blog articles, and ghostwriting
Content Workflows and Optimization
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Content gap analysis
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Optimisation of existing assets
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Smarter workflows
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Templated processes
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Project management that delivers results.
AI-Powered Content for Businesses on a Budget
Smart, fast, affordable content powered by AI and polished by me
My USPs
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Rapid ramp-up: I quickly grasp your industry, brand, and audience
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Hands-on leadership: I manage projects and lead teams seamlessly, even as a consultant
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Plug-and-play: I adapt to your tools, workflows, and communication style
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Results with purpose: I align content outcomes with your broader mission
Get in Touch
Find out more about booking my services or get advice on copywriting and how to break into the business.
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