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Content marketing and copywriting for ethical and sustainable businesses

Karen McCandless: Content Marketer and Strategist

If you're a business that prioritizes sustainability in your workplace , you've come to the right (write) place. Sustainability is not just about climate change, it includes:

  • Cultivating a sustainable workplace, where success is intertwined with employee well-being

  • Behavioral science and enabling you to better understand human decision-making and increase productivity 

  • Protecting nature and improving biodiversity

  • Ethical and sustainable science

  • Climate tech solutions

  • Social responsibility

I craft successful content strategies that enable you to meet your goals while fostering a positive relationship within your workplace and with your customers. 

My services include:

  • Content strategy, including a content audit, content pillars, an editorial calendar, and a measurement rubric

  • Audience development, including brand guidelines and tone of voice

  • Creating and optimizing your content processes and workflows

  • Copywriting and content creation (including blog posts, long-form content, and webinars) to position your business as an expert in its field

CONTENT MARKETING

Engage Your Audience With In-Depth Content

COPYWRITING

Write Like Shakespeare

CONTENT STRATEGY

Content Audits, Frameworks, and Metrics

PROJECT MANAGEMENT

Process and Workflow Optimization

Client 8

BRACKEN MARKETING

Digital Marketing

Client 2

TOMORROW.IO

Content Creation

Client 3

GETAPP

Content Strategy and Marketing

Client 5

MOTLEY FOOL

Content Marketing

CONTACT

  • Twitter
  • LinkedIn

Thanks for submitting!

Image by Pawel Czerwinski
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